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The new automobile-making forces gathering for banquets are not necessarily overwhelmed by fierce battles in the future. It is not excluded that one or two or three foreign forces will emerge and the winners will have reasons to win. However, an indispensable success factor is that we should not forget to be awed in the process of automobile-building and remember to provide consumers with high-quality products.
The field of new energy automobiles suddenly springs up overnight, with thousands of trees and pears blooming. Now, it is showing a flourishing scene. Not only do independent automobile companies actively promote the development of electric vehicles, but also joint ventures in the wait-and-see period have participated in this field, and the new forces of auto-making that have saved energy for several years have also been particularly active. In a century of change, who wants to miss the draught.
However, building a car is the most time-consuming and complex thing. Hardships are not allowed to be sloppy. Recently, Li Shufu, chairman of Geely Group, made a car on the Internet in public, pointing out that many people are now fooling around with electric cars on the Internet. He feels very dangerous and it is not easy for ordinary people to make a little money. As a private entrepreneur who has been growing up in automobile manufacturing for many years, Li Shufu knows all kinds of difficulties in automobile manufacturing very well. Maybe his remarks come from cherishing the feathers of automobile manufacturing. He questioned that it is difficult for some later entrepreneurs to redefine automobile only by shouting smart, interconnected, electric and shared buzzwords. Car.
Whether Ford is over 100 years old, or Volkswagen and Toyota are over 80 years old, these global auto giants are slowly surviving a nine-life breakthrough. Automobile manufacturing needs to accept the baptism of time and market. Even an inch of steel and a screw can not be practiced in a day, but can be perfected in constant flaws and meet the needs step by step. Car-building is a marathon endurance race. It needs not only strong financial and technical support for a long time, but also solid industrial foundation and craftsmanship support. Once mixed with noise and agitation, there will be a lot of crises.
For later generations, there is no doubt that the threshold of entry is higher and the probability of success is lower, both at home and abroad. Established in 2003, Tesla has become the forerunner of new automobile-making forces with innovations in technology and business models. However, Tesla, which is being emulated by many new car manufacturers, has not been able to get out of the loss. In the first quarter of 2018, Tesla's net loss expanded to $785 million, nearly doubling its net loss of $397 million over the same period last year, again disappointing investors.
In recent years, capital has flooded into the automotive industry on a large scale, and the new force of automotive manufacturing is fierce, hoping to lead the industrial transformation. However, if we want to make money from cars in the short term, this desire will be lost. From product research and development, manufacturing to sales, to after-sales service, no matter how innovative and subversive, these links can not be missing. Every link is rapidly consuming investors'ammunition, especially the car-building link needs authenticity, and the results are often not immediate.
Although it is difficult to build a car, the profit of the automobile manufacturing industry is not high, far less than real estate, finance and Internet industries. As the world's most profitable car company, Toyota's operating profit in 2017 was only 8%, while the net profit margins of Internet giants Ali and Tencent in 2017 were more than 30%. With the increasing pressure of rising costs, the overall profit of the automobile industry is even declining. In China, the world's first automobile market, the profit rate of the automobile manufacturing industry in 2017 is 8%, which is 0.4% lower than that in 2016, and the dominant position of the profit rate is declining.
Under the coercing of capital, entrepreneurs of the new driving force can not avoid anxiety and pressure. Are they fooling, or are they trying to break through new technologies and create products that are more competitive in terms of quality, cost and experience? In fact, in the process of long-term investment and technology accumulation, some entrepreneurs may be overwhelmed and fall down. Therefore, before the arrival of tomorrow's tragic industry shuffle, they try to take the current heavy workload. Rong concealed the future of all kinds of woes, or even moved the bad money out of good money.
The whole pattern is changing and both advantages and disadvantages coexist. At present, it is not objective to include the new automobile-making forces in the list of "flirtation" in a general way before they actually deliver the mass-produced products. The emergence of new car makers, to a certain extent, has a positive significance to promote the reform of the entire industry, stimulate the creativity and enthusiasm of traditional car companies, but also provide consumers with more abundant choices. The automotive industry, which is accelerating the transformation from traditional fuel engine technology to new energy technology, has also created rare opportunities for later generations. The new automobile-making forces gathering for banquets are not necessarily overwhelmed by fierce battles in the future. It is not excluded that one or two or three foreign forces will emerge and the winners will have reasons to win. However, an indispensable success factor is that we should not forget to be awed in the process of automobile-building and remember to provide consumers with high-quality products.
The road of car building will not become a smooth road because of the integration of Internet thinking and the favor of capital. There is no doubt that the market competition will intensify in the future. Whether traditional automobile enterprises or new automobile manufacturers, they need to always maintain a sense of awe when they compete for new seats in industry shuffling and technology iteration. Never blindly follow suit. From the point of view of profit. Compared with mobile phones,