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According to the data released by Great Wall Automobile, 81797 new cars were sold by Great Wall in April, an increase of 11.79% over the same period last year; the cumulative sales in the first four months reached 338,420, a slight increase of 3.39% over the previous year, and 29.17% of its sales target of 1.16 million vehicles in 2018 has been achieved.
The Great Wall speeds up the pace of new energy automobile products coming into the market, and the Beijing Auto Show in 2018 is an important time node for its adjustment; Chang'an hopes to seek its own transformation and upgrading through the introduction of four independent sub-brands; Geely's development trend is steady, and it will continue to lead the "three independent top three" in April.
The Beijing Auto Show in 2018 is still warm. Geely, the Great Wall and Chang'an, which are known as the "three independent powers", have sunned their sales report cards in April. According to their official data, the sales of the top three companies in April showed a positive growth trend over the same period of last year.
The Great Wall accelerates new energy layout, Changan pushes 4 brands for transformation
However, what is more noticeable is that the three companies have launched a high-profile multi-brand battle mode, and set up an independent stand for sub-brands at the Beijing Auto Show. Despite the adoption of multi brand strategy, the emphasis of the "three strong powers" is not the same.
The Great Wall accelerates new energy layout, and launches new brands and new models.
According to the data released by Great Wall Automobile, 81797 new cars were sold by Great Wall in April, an increase of 11.79% over the same period last year; the cumulative sales in the first four months reached 338,420, a slight increase of 3.39% over the previous year, and 29.17% of its sales target of 1.16 million vehicles in 2018 has been achieved.
The Great Wall accelerates new energy layout, Changan pushes 4 brands for transformation
Among them, the Great Wall automobile SUV series sold 68194 cars in April, an increase of 9.78% over the same period. However, sales growth of the Great Wall's main vehicle H6 and high-end brand WEY has been varying degrees of fatigue. The data show that in April, sales of Harvard H 6 dropped 6.47% and 11.32% year-on-year, while sales of VV5 models fell 6,630, 6.54% year-on-year, while sales of VV7 models dropped 7.49% year-on-year.
"For the Great Wall, 2018 is a year of product restructuring," Wang Fengying, president of Great Wall Automobile, said in an interview with the Economic Daily - China Economic Network, "The Great Wall will speed up the pace of new energy automobile products listing and realize the rapid growth of new energy automobile sales."
The Great Wall accelerates new energy layout, Changan pushes 4 brands for transformation
Euler R2
The 2018 Beijing auto show is an important time node for the adjustment of the Great Wall automobile. During the auto exhibition, Great Wall launched the brand of all new energy vehicles - Euler; in order to support the new brand, two A00 class small pure electric vehicles - R1 and R2, also appeared simultaneously. According to the plan, R1 will be listed at the end of this year, and R2 will be put into the market in mid 2019. In addition, Euler will also introduce IQ family that is more suitable for home use.
Three days before the launch of Beijing Vehicle (April 22), WEY P8, the first new energy product under WEY brand, was officially launched in Tianjin. In fact, this is only the beginning of the Great Wall's new energy layout. Wei Jianjun, chairman of Great Wall Automobile, said in an interview earlier, "In June 2018, you will see a major breakthrough in the field of new energy by the Great Wall. Battery modules, drive modules and electronic control modules will all set up corresponding production companies."
Changan seeks transformation and upgrading to launch 4 independent brands
Coincidentally, at the "Chang'an Automobile Strategic Conference" held on April 23, Chang'an Automobile announced a new development idea of "one core, four transformations", and launched four independent sub-brands: Chang'an Passenger Car, Ozanne Automobile, Kaicheng Automobile and brand-new middle and high-end brands. Obviously, Changan hopes to seek its own transformation and upgrading through multi brand strategy.
According to the plan, Chang'an passenger car owners will focus on the popular market; Ocean Automobile aims to provide comfortable quality vehicles for the Chinese family; Kaicheng Automobile mainly aims at short-distance professional logistics transport units and individual users of small and medium-sized owners; and unnamed high-end brands will locate middle and high-end vehicle products, in order to pursue the mid-grade of overstepping grade. High net worth consumers provide high-end product experience.
As the former hegemony of the "three strong powers", Changan has been experiencing growth bottlenecks in the past two years. The data show that in 2017, the annual sales of Chang'an brand automobiles were 1662 753. Among them, the sales of Chang'an brand passenger cars (SUV + Car + new energy + MPV) were 1091 501, ranking second.
In contrast to the more detailed brand strategy, Chang'an has changed its monthly production and marketing report since July last year, and no longer publishes its own brand and specific vehicle production and marketing data. Today, Changan's sales report card is more concise. Data show that in April, sales of Chang'an brand cars increased by 36.3% compared with the same period last year, while sales of Chang'an brand passenger cars increased by 47.9% compared with the same period last year.
The Great Wall accelerates new energy layout, Changan pushes 4 brands for transformation
Specifically, in April, sales of Chang'an CS75, CS55, CS35, Fugitive Series, Ruijin CC and New Energy Series were 10292, 12756, 11025, 9663, 3726 and 5671 respectively.
Source: Economic Daily - China economic network