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From this year's Beijing Auto Show, the strategic planning of major automotive enterprises mainly focuses on new energy vehicles, mobile travel, cross-border cooperation and other three aspects.
2018 the Beijing auto show has come to an end. As the most important auto show in the first half of this year, the Beijing auto show has played the role of the opening layout. While many heavy-duty vehicles are on the stage of the auto show, the important strategic plans of the auto companies are also issued intensively, releasing the signal of where to go next.
From this year's Beijing Auto Show, the strategic planning of major automotive enterprises mainly focuses on new energy vehicles, mobile travel, cross-border cooperation and other three aspects.
When the wave of new energy automobiles swept in, all the major automobile companies have launched new energy automobiles and tightened the layout. Geely's high-end brands, such as Link and Beiqi Fantasy Speed, issued a clear strategy for new energy vehicles during the Beijing Auto Show, involving phased objectives, product planning and so on. Under the strategy, the establishment of relevant brands and technology platforms is also an important measure for automobile enterprises to promote the development of new energy field. Guangzhou Auto New Energy has issued a brand new slogan, while the concept brand has returned to the public with an electric concept car.
Meanwhile, driven by the shared economy, the mode of shared travel and time sharing leasing has sprung up. Whether it is self-built platform or cooperating with sharing platform, more and more domestic and foreign automobile enterprises begin to lay out in this field. At this year's Beijing Auto Show, Guangzhou Automobile Group signed a strategic cooperation agreement with Drop Travel, while Volkswagen released its mobile travel vision of "Enjoying Wisdom for All".
With more and more integration and collision between industries, more and more cross-border cooperation between automobile enterprises and other industries, technology and sales are the hot spots of cross-border cooperation at present. Ford motor is said to be working with a number of technology companies in China. The research area includes human vehicle interaction technology, intelligent network technology and automatic driving technology. The company has reached strategic cooperation with Jingdong auto mall, and will launch strategic cooperation in such aspects as marketing channel sinking, resource optimization and service experience upgrading.
Characteristics 1 planning new energy vehicles
At this year's Beijing auto show, the new energy vehicle is undoubtedly one of the leading characters. Around the development of new energy vehicles, there are also many strategic plans, brand slogans and technology platforms. Facing the unstoppable development trend of new energy in the automotive industry, the pace of big car companies is not daring to relax.
Strategic planning and navigation development
Geely's high-end brand neck launched its first new energy model neck 01 PHEV at this auto show, and released its new energy plan. According to the plan, PHEV (plug-in hybrid) and HEV (oil-electric hybrid) are the important fulcrums of the development of new energy technology at the present stage, and on this basis, a number of hybrid electric vehicles are introduced. According to the plan, in the second half of this year, Necker will launch Necker 01 PHEV, Necker 02 PHEV and Necker 03 PHEV models, and will launch HEV models in 2019.
Beiwu Fast put forward to develop the new energy strategy of Intelligent Lianhua under the strategy of high-quality dual V, and comprehensively enhance the competitive advantage in passenger car market and new energy market. According to reports, Beiqi Fantasy will realize intelligent integration (remote intelligent connection system), lightweight (intelligent charging technology and charging guarantee) and sharing (upgrade mobile travel service) in new energy. At present, product planning includes hybrid (PHEV) vehicle and pure electric (EV) vehicle, covering A00-B new energy passenger vehicle and logistics vehicle.
According to Chang'an Automobile, the "Beidou Tianshu" plan will be released in the second half of this year, with an investment of 1.6 billion yuan in the field of intellectualization this year. In the next 10 years, a total of 20 billion yuan will be invested to set up an intelligent R&D team of more than 2,000 people to complete its "Shangri-La" new energy strategy, i.e. to completely stop the sale of traditional fuel vehicles in 2025 and realize the electrification of full-spectrum products.
Promote brand and technology simultaneously
Under the strategic planning of new energy vehicles, major automobile companies have launched brand new energy and related technology platforms to deepen the development of new energy vehicles.
Guangzhou Automobile New Energy released a brand new slogan of "Smart Accompaniment", brand promotional film, brand IP image and user APP. Gu Huinan, director and general manager of Guangzhou Automobile New Energy, explained that its brand slogan connotation is intelligence, emotion and trust. It is reported that Guangzhou Auto and its partners will invest 45 billion yuan to build a new energy automobile industry park of Guangzhou Auto Zhilian, which will be completed by the end of this year and put into operation in 2019. In the first half of next year, Guangzhou Automobile New Energy will invest in a pure electric car, and in the second half, it plans to launch a five-seat pure electric SUV.
Guangzhou Auto Honda released a brand new image film at the auto show site, showing a younger, fashionable and personalized brand image. The concept brand EV Concept also unveiled for the first time, announces the first year of Honda electric.
Great Wall Motor introduced its own brand of pure electric vehicle, Euler, at the Beijing Auto Show. It said Euler insisted on not changing oil to electricity, and developed a platform for the special structure of electric vehicles.
BYD chairman Wang Chuanfu announced at the Beijing auto show that it will launch the latest technology platform "E platform". A set of numbers "33111" is used to generalize its characteristics. Among them, the two "3" refers to the driving 3 plus 1 plus high voltage 3 to 1. Drive 3-in-1 is the highly integrated motor, electronic control and transducer of the drive system, while high-voltage 3-in-1 is the 3-in-1 of DC-DC, charger and distribution box of the high-voltage system. The first "1" is a PCB board which combines the control modules of instrument, air conditioning, audio, intelligent key and so on.