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According to statistics, only 9 new car manufacturers, Weilai, Weima, Singularity, Yundu, Xinte, Baiteng, Futures, Aichi and Zhengdao, brought more than 20 new cars to the Beijing Auto Show. It is worth noting that the new car booking has been announced by VMA, new special, and Bai Teng. According to the plan, starting from the second half of this year, the mass production vehicles of these enterprises will be delivered to the market one after another.
The 2008 Beijing Auto Show has become the "main battlefield" for new automobile manufacturers, and many new automobile manufacturers have collectively handed in their "answers" at the Beijing Auto Show. According to the statistics of the Beijing News, only 9 new car manufacturers, Weilai, Weima, Singularity, Yundu, Xinte, Baiteng, Futures, Aichi and Zhengdao, brought more than 20 new cars at the Beijing Auto Show. It is worth noting that the new car booking has been announced by VMA, new special, and Bai Teng. According to the plan, starting from the second half of this year, the mass production vehicles of these enterprises will be delivered to the market one after another.
It is undeniable that the new car movement began to enter the critical period of product mix and user experience. But the industry generally believes that the new force for the car, whether the delivery on schedule is still unknown. In the future, they will face greater challenges in the following aspects: development funds, product quality control, differential competition, after-sales service capabilities and so on.
Differentiation of car progress
"This year, a lot of new brand cars have appeared. Some exhibition booth areas and number of exhibition cars are more than those of traditional automobile companies, which means they can't name them." Mr. Liu, who recently visited the Beijing auto show, sighed with emotion.
There is no doubt that Beijing Auto Show is the first frontal confrontation between new automobile manufacturers and the first competition with traditional automobile companies. But in such a PK competition, the progress of the car making between the new car manufacturers has obviously differentiated.
It is not difficult to find that Weilai, Weimar, Xinte, Yundu, Singularity, Future and other companies are exhibiting models that will be delivered in mass production, while the later companies such as Aichi, Baiteng and Zhengdao are exhibiting conceptual versions of mass production vehicles, which are still far from real production.
In addition, although the new car manufacturers have not yet been able to achieve large-scale mass production delivery of the first model, but the fast-moving companies have begun to plan for follow-up mass production models. For example, the first mass-produced vehicle EX5 was listed before the exhibition, and the second model EX6 was released immediately after the exhibition. It is planned to mass produce the first is6 Singularity car by the end of this year, and release the second iM8 during the auto show. Previously, there have been two products of PI 1 and PI 3 on the market, and the third product PI 7 was released during the auto show.
Serious homogenization of products
"This year Beijing motor show homogenization is extremely serious, new cars are many, but new content is very few. The signs of the new car force going back are obvious. Wu Yingqiu, chairman and CEO of Global Automobile Group, said at the third annual marketing event of Global Automobile, hosted by Global Automobile on April 26.
New Beijing News reporter found that, in the new automobile manufacturing enterprises participating in the exhibition, more than half of the automobile enterprises positioned their main products as SUV models, and focused on the two concepts of "new energy" and "intelligent interconnection". These electric vehicles have two common points: first, they provide a highly design-oriented appearance and technology-sensitive interior, and generally have a higher range of endurance; second, intelligent applications such as networking of riders, intelligent driving assistance, and the interactive level is mostly centered on the large screen.
It is worth noting that although many new car manufacturers repeatedly emphasize that their products are equipped with intelligent speech recognition-based vehicle networking system, and claim that the new car can achieve 30 minutes of charging 80% and hundreds of kilometers of mileage. In fact, the suppliers behind these technologies are basically the partners of traditional automobile companies such as CTU Xunfei and Ningde Times. Such a similar technology is also available on traditional car companies.
In an interview with the media, Zhu Jiangming, chairman of Zero-Run Automobile, said that many players in the electric vehicle industry buy a lot of parts from suppliers to build cars. Under the current situation that most of the core technologies are not mastered by new automobile manufacturers, the result is that homogenization becomes more and more serious and core competitiveness is lost.
Some automotive industry analysts believe that the concept of Internet thinking sounds good, but how to implement differentiation into automotive production, new car manufacturers need to think carefully.
The pressure of delivery behind "prosperity"
In addition to launching a new car with fire and heat, some enterprises are also taking the lead in the new car sale. On the eve of the Beijing auto show, Wei Ma held a EX5 launch conference and opened a new car reservation. On April 25, Baiton opened the first car pre-sale for internal employees, and in the second half of this year, it officially pre-sold to ordinary consumers. In April 26th, Xiaopeng motor's first listed vehicle G3 was open and booked, with the first batch of 2000 bookings.
In the case of Wei Ma, from April 20th to the first day of the auto show, EX5 has exceeded 10 thousand orders. VMA has vowed that the vehicle will be delivered to the user this year.
Faced with the fact that domestic Internet car manufacturers flocked to the market and jumped tickets in succession, Li Shufu, chairman of Zhejiang Geely Holding Group, once again voiced "anger" at the "China Automobile Forum 2018" held during the Beijing Auto Exhibition, calling Internet company car building a day-to-night fool the people. Although the chairman of Weilai Automobile, Li Bin, responded by saying that there will be new companies in all times and that new innovations in new companies are worthy of respect.
One fact is that as the first new car maker to announce a reservation for Ulai (the first mass-produced car ES8 last 12 years)